Big Toyz Supply Co.

Big Toyz’ new multi-purpose cleaner “The Big Clean” is made for RVers, campers, van-lifers, and anyone whose home sometimes has four wheels and a view. From custom typography to bespoke patterns, every element was designed to feel as “used” and loved as the gear it cleans.

Outdoorsy, Rugged, Vintage, Well-Loved

Keywords:

Big Toyz Supply Co. required a brand identity that felt both professional and adventurous. The challenge was to make the brand’s cleaning product feel at home on the shelf of a well-loved camper van rather than the back of a utility closet. We used a palette of deep evergreen, ochre, and slate, inspired by vintage forest service uniforms and the natural landscape, and shades of gold to compliment, representing the sun, moon, and stars. The duo of primary logos featuring a "Bigfoot" mascot and a seasoned buck, establish a sense of legend and wilderness. We leaned into a "retro-adventure" aesthetic, blending the grit of 1970s national park signage with modern character illustration.

Deliverables:

Brand Identity: Two main logos, alternate logo variations, logo mark, brand voice + tagline concepts, color palette + typography, hand-drawn brand illustrations

Packaging Design: “The Big Clean” spray bottle labels, “The Big Treatment” jug labels, product mockups

Merchandise Design: bumper stickers, air fresheners, postcards, mockups

Website Design: Desktop & Mobile web pages design

Social Media Content Design: Social media marketing strategy & campaigns, brand template creation, mockup