Evergreen Tree Farm is a family-owned, seasonal business rooted in tradition, community, and generations of holiday memories. The challenge was to create a brand that honored those values without relying on the overly bright, kitschy visuals common in Christmas tree farm branding.

Instead of leaning into loud reds, novelty graphics, or nostalgic clichés, this identity takes a more moody, grounded approach — one that feels timeless, atmospheric, and deeply connected to the forest itself.

Keywords:

Grounded, Moody, Inviting, Nostalgic

The brand was intentionally designed to stand apart. A rich, muted color palette of deep brown, warm tan, soft evergreen, and deep red draws from the natural landscape and winter light rather than commercial holiday imagery. This darker, more refined tone gives Evergreen Tree Farm a sense of depth and authenticity while still feeling warm and welcoming.

Typography and illustration were chosen to feel handcrafted yet playful, reinforcing the farm’s family-owned roots without feeling dated or stuffy. Subtle illustrative elements, including pinecones and a cardinal motif, add character while keeping the overall system grounded and cohesive.

Deliverables:

Brand Identity: One main logo, 2 alternate logo variations, 2 logo marks, brand voice + tagline concepts, color palette + typography, brand images, hand-drawn brand illustrations

Packaging Design: paper cups, Christmas tree tags

Merchandise Design: air freshener, business cards, uniform hoodie

Taglines Explored:

“Where winter memories take root.”

“Where holiday & traditions are made, together.”

“Rooted in tradition, grown for community.”

“From our family’s land, to your family’s living room.”