Isla Mare 

Welcome to Isla Mare: a luxury coastal resort where every guest can shape their own version of paradise. Set against the backdrop of endless sea and sky, the resort blends world-class hospitality with the natural rhythms of island living. Whether visitors come seeking calm and serenity or a lively schedule of activities, Isla Mare offers the perfect setting to create a personal, unforgettable escape.

I created a brand identity that captures the serene coastal luxury with an element of vibrancy and playfulness. A palette of soft blues, sun-faded yellow, and lush tropical accents sets the tone. Clean, elegant typography is paired with a playful display text and dynamic design elements — rippling water patterns, sunbursts, and palm trees — to reflect both calm serenity and lively energy.

Isla Mare gives guests the freedom to shape their own paradise — whether that means total rest and relaxation or diving into something new, like learning to surf. To support that flexibility, I designed a cohesive brand system with “mini-brands” for each part of the resort: the hotel, surf school, tennis club, and spa. Each has its own distinct logo and personality, but all cohesive enough to be tied together under the Isla Mare Resort umbrella.

Design Approach

Taglines & Concepts Explored

“Let the tide take it from here.”
“You’re invited to take a break.”
“Your stay, your way.”

If Isla Mare had a voice, it would be warm, inviting, and inspiring. The tone emphasizes freedom and choice: guiding guests into a world where they can relax deeply, play fully, and create the kind of vacation that feels perfect to them. Isla Mare also has an air of simple elegance and quiet luxury; like your friend that always looks put together, but is never snobby or pretentious.

  • Custom logo

  • Custom word mark & logo variations

  • Additional logo variations for the entities within the resort

  • Custom brand patterns

  • Color palette + typography

  • Creative direction

  • Brand imagery direction

  • Mockups (lotions, hotel room key, tennis court, branded merchandise, etc.)

  • Social media post templates

  • Brand voice + tagline concepts

Deliverables Included